Google Friendly URL Structure For SEO
Structuring URLs for your web page plays a significant role in the SEO ranking. URL structure should convey content information easily for the users. Creating descriptive categories and filenames for the documents on your website can help your site better organized and also better crawling of your documents by search engines. This also helps help create search engine friendlier URLs.
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| create google friendly URL structure for SEO |
Like page title and page description or snippet, URLs are displayed on the search engine results pages. If the words in the URL matches the search query, they appear bold.
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| writing google friendly URL structure for SEO |
Use of long and obscure URLs can intimidate the visitors. The URL example below is confusing and unfriendly. Users can feel difficulty in using such cryptic URLs or when creating a link to it.
For example “www.alwaysgoinnovative.com/folder1/378632/x1/3729792.htm”
The Google friendly URL structure below can be easily be used by the users and can easily create a link to it by using the URL of that page as the anchor text. URLs with relevant words can provide users and search engines more information about the page.
“www.alwaysgoinnovative.com/url-structure.html”
How to create google friendly URL structure for SEO
Google can crawl any type of URL whether it is dynamic or static URLs. But making URLs search engine friendly can be helpful.
The following points if followed correctly can help create google friendly URL structure for SEO.
1. Relevant use of words in the URLs
All the words in the URL structure must be relevant to your site's content. These friendly URLs can help site visitors to navigate your site and link them to their content.
Avoid using generic keywords like page.html, page1.html, etc.
2. Create organized directory structure
Create a simple directory structure that can organize your content very well to make easy for visitors to locate content on your site. It is advisable to use a directory structure to indicate the type of the content gets by clicking that URL.
Avoid using nesting of directory like “www.alwaysgoinnovative.com/dir1/dir2/dir3/dir4/dir5/dir6/page.html”
Avoid using directory names that have no relation to the content in them.
3. Limit the Length of the URLs used
A short and simple URL of size less than 50-60 characters in length, is easily understandable by the users and for search engines to crawl easily. Shorter URLs are easier to parse, to copy and paste, to share on social media, and to embed easily.
“www.alwaysgoinnovative.com/url-structure.html”
Avoid using lengthy URLs more than 60 characters that contain all the session IDs, parameters etc., because it will be confusing and difficult to remember the URL.
“www.alwaysgoinnovative.com/folder1/378632/x1/3729792.htm”
4. Use of keywords should be economical
Keywords spamming should be avoided. Stuffing of all the keywords in URL structure can avoid search engine from crawling your page. Use of keywords should be very economical, simple and relevant to the content
Avoid keyword spamming like “www.siteexample.com/buy-mangoes-buy-best-mangoes.html”.
5. Use of lower-case letter in the URL
Try to use all lower-case letter for the URL structure. Many users prefer only lower-case letter as they easy to remember also.
For example “www.siteexample.com/use-lower-case-letter.html”
Avoid using a capital letter, a mixture of capital and lower-case letters in the URL structure.
For example “www.siteexample.com/AvOid-Mixed-CasE-Url.html”
6. Provide one version of an URL to reach a document
If at times these is a situation where you changed your URL i.e. from one version of an URL to another version of URL, in such cases setting up 301 redirects from non-referred URL to the dominant URL is good.
You can also use canonical URL or use the rel=”canonical” link element if you cannot redirect.
Avoid pages from subdomains and the root directory access the same content
For example “domain.com/page.html” and “sub.domain.com/page.htm”
7. Use of hyphen as word separators
Always use hyphens between words in the URL.
“www.alwaysgoinnovative.com/url-structure-seo.html”
Avoid using spaces, underscores, and hashes between words in the URL. In the case of Blogger, these underscores and spaces are considered as invalid characters in the URLs.
8. Use of Stop Words in the URL
Stop Words are words which do not contain important significance to be used in search queries. Usually, these words are filtered out from search queries because they return a vast amount of unnecessary information.
Avoid Stop Words like a, and, is, on, of, or, the, was, with etc.
9. Match URL of the web page with the title of the page
Words used in the URL should match the words used in the titles, to make the visitors know exactly what the content in the web page deals with.
Avoid using unnecessary words that deviate from the words in the page titles.
10. Use Static URL beside Dynamic URLs
Google is good at crawling any type of URL structures, even if they are quite complex. But, try to make use of Static URL to make your URLs as simple as possible for both users and search engines.
For example “www.alwaysgoinnovative.com/create-google-friendly-url-structure-for-seo.html”.
Avoid using dynamic URLs. Though google is fine with this, if done incorrectly could cause crawling issues with your site.
For example “www.alwaysgoinnovative.com/Default/redirect.aspx?type=teaser&id=44”
All the above points if followed correctly can help you write Google-friendly URL structure for SEO.
Please comment your queries for setting up Google friendly URL structure for SEO.
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