Meta Description tag for a website or web page is HTML attributes that contain a short description of the web page or website. This description is often used as a snippet for the search engine results page. This helps visitors know what the web page or website is all about. The Meta description should be less than 160 characters in length.
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| meta description used as a snippet on SERPs |
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| Meta description tag |
The function of Meta description for your page is simple. But the main purpose of Meta description is to get the visitors from google to click your link. In other words, Meta descriptions are there to generate click through from search engines.
The image below shows the technologyfeats meta description.
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| meta description tag example |
Google might use this Description Meta tags as snippets for your pages. If not this Description, google may choose any relevant section of your page’s visible text that matches up with the user’s search query. Alternatively, google also uses your sites description in the Open Directory Project is your site is listed there.
The image below shows that meta description is used as a snippet on the search engine results page.
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| meta description used as a snippet on SERPs |
If the Meta description is really well written and really compelling then a person who sees it might click through more often. So if you are good SEO, someone who is paying much attention to conversion and not just rankings on trophy phrases then you might what to pay some attention to testing different Meta descriptions that might result in more click through and possibly more conversations.
Paying attention to the Meta keywords tags is less worth, because google don’t use it and I don’t think any search engine uses that Meta keywords tags these days. It’s a place that people don’t really see when they load the browser and so a lot of webmasters just keyword stuff there and so it really not all that helpful. So search engines don’t use Meta keywords at all.
But search engines like Google do use Meta description tag. The meta description is really handy, because if we really don’t know how to make a good snippet, and you have something in meta description tag that would basically give a pretty good answer, may it matches what the user has typed in or something along those lines, then google reserve the right to show that meta description tag as snippet. So Google can either show the snippet that might be the keyword in content on the page or the Meta description.
Though Meta description tags are not important to search engine rankings, but are extremely important in gaining user click-through from SERPs. These short descriptions are webmasters opportunities to advertise their content to searchers and let them know exactly what the page is all about. With the knowledge on What is meta description tag, now you can create good meta descriptions for any web page or website.
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