Create Good Meta Descriptions For Website SEO
Creating good Meta descriptions for your website or web pages can help google often use this description as a snippet when your web page or website is available on the search engine results page and help improve your site being clicked. This description should summarize your overall content on the web page if it is an article or it should summarize your website.
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| write good meta descriptions for SEO |
Meta descriptions are added to the head section of your HTML page.
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| write a good meta description for SEO |
This description is added in the Meta tags which are HTML attributes. This description attribute within the tag is a good way to provide a concise, human-readable summary of the each page’s content. The following are some guidelines for creating good meta descriptions for website SEO.
The optimum length of the Meta description
Always make sure that your Meta description will not exceed 150-160 characters in length. Sometimes Google will add the date to the Meta description. In such cases, it is optimum to write Meta descriptions within 135 characters in length. Of course, it is not mandatory for the Google to use this Meta description as a snippet, but it can take any words from the content to display as the snippet for the search engine results page.
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| how to create a good meta description for the website for SEO |
Unique Meta description on every page
Make sure that every page on your site has a unique Meta description. This unique Meta description differentiates each web page from the other. A duplicate or similar Meta description can be less likely to be displayed. This boilerplate text is not helpful when individual pages appear in the web results. It is better to avoid Meta description and let google choose its own snippet from the content depending on the keywords in the search query, rather than duplicating the Meta descriptions. Otherwise, use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. You can also prioritize your content or create a description for the critical URLs like your home page and popular pages.
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| create good meta descriptions for website SEO |
Always avoid copying and pasting the entire content of the document into the description Meta tag.
Always avoid using a single description Meta tag across all your site’s pages or a large group of pages.
Quality descriptions for each page
A quality description can help in improving the quality of your search traffic. A high-quality description can be displayed in Google’s search results. So always make sure your descriptions are truly descriptive. These Meta descriptions are not displayed in the pages the user sees, it is used only for the snippet in the search engine results page.
Meta description with matched content and search keywords
Your Meta description should be in such a way that it should match the content on the page and focus on main keywords, such that search keywords will be highlighted in the snippet that appears in the search engine results page. This will let users know that your page is related to the query that the user search for and make him click the link for the information inside. This Meta description which focuses on search keywords can help increase click through ratio for your site.
Always avoid writing a description Meta tag that has no relation to the content on the page.
Avoid writing generic descriptions like “This is a web page” or “This page is about SEO”.
Action-oriented language for Call-To-Action
Using an action-oriented language can help user click the URL. This Action-oriented language is ideal for a call-to-action copy because it tells the reader exactly what they can have if they click. For this, your Meta description should always start with verbs like “Learn”, “Discover”, and “Grab”.
Always make sure that your description should be actionable and in an active voice.
Structured data in the Meta description
It is not a must to write the Meta description in the sentence format. You can also use structured data about the page. For example, news or blogs posting can list the author, date of publication, or byline information. This can allow potential visitors with relevant information that might not be displayed in the snippet.
Similarly, for any product you are selling, you can have key bits of information like price, year, Name, manufacturer etc., scattered throughout the page. But a good Meta description can bring all the data together. For example, the following Meta description provides detailed information about the car.
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| meta description with structured data |
Here the information is clearly tagged and structured.
Specific and relevant Meta descriptions
Make sure that your Meta descriptions are very specific and relevant to the content of the page. Never deceive the users with the content that are not specific and irrelevant to the content and don’t allow the readers to hit the back button. Your Meta descriptions should not be spammed with keyword-stuffed content. This is the very bad practice of using Meta descriptions because this can hurt the level of trust a searcher has in your content. This old-school understanding of SEO should be avoided.
Avoid filling the description with only keywords.
Generate descriptions programmatically
It is always desirable to generate Meta descriptions programmatically. But it may not be necessary for all types of sites. For some sites likes news media websites generating the accurate and unique description for every page is easy. But larger database-driven sites like product aggregators, hand-written descriptions are more difficult. So in such cases, programmatic generation of the description can be appropriate and is encouraged. Whatever is the process involved in making Meta descriptions, ensure to avoid spammy descriptions.
These guidelines if followed correctly can help to create good Meta descriptions for any website SEO.
If you have any queries regarding how to write good Meta descriptions for your website SEO, please comment below.
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